Get to know me.

Originally from North Carolina, I’m equal parts Appalachian foothills girl and Carolina coast girl. After graduating from UNC Wilmington with a Fine Arts degree in Creative Writing, my options were to travel with the circus and write a book delving into the lives of carnies (naturally) or go to graduate school. To my mom’s relief, I was accepted into an MFA program in Idaho.

I always thought I would end up as an immersive journalist like my idol Ted Conover, but after moving out west in pursuit of that piece of paper that dubbed me a Master, my career path turned a little more traditional.

After graduating, I landed in the warehouse of a paddlesports company determined to hustle my way onto the marketing team—it took less than year.

I spent over a decade building a portfolio of outdoor brand marketing experience. As the former Director of Content & Media for one of the leading, global paddlesports manufacturers, I’ve written product copy for thousands of SKUs, managed omnichannel campaigns, nurtured a standard brand blog into an industry-leading content channel and helped produce and distribute dozens of brand-sponsored films with successful festival runs.

While marketing in the electrical engineering world pays my bills today, I keep one foot in the outdoor industry freelancing on projects that bring me joy.