Get to know me.

I’ve always been a glutton for a good story. In college, I once spent a weekend ‘couch surfing’ in the flat of two sex workers because one, it was cheaper than a hostel, and two, well, I knew it would make a damn good story. After graduating from UNC Wilmington with a Fine Arts degree in Creative Writing, I had two options: travel with the circus and write a book delving into the lives of carnies (naturally) or pursue a Master’s degree. To my mom’s relief (and dismay), I opted for an MFA program 2,500 miles from home.

I always thought I would end up as an immersive journalist like my idol Ted Conover, but after moving out west in pursuit of that piece of paper that deemed me a Master, my career path turned a little more traditional.

After graduating, I landed in the warehouse of a paddlesports company determined to hustle my way onto the marketing team—it took less than year.

I spent over a decade building a portfolio of outdoor brand marketing experience. As the former Director of Content & Media for one of the leading, global paddlesports manufacturers, I’ve written product copy for thousands of SKUs, managed omnichannel campaigns, nurtured a standard brand blog into an industry-leading content channel and helped produce and distribute dozens of brand-sponsored films with successful festival runs.

And while my risk vs narrative potential assessment has matured over the years, I’m on the constant hunt for a good story.

Today, marketing in the electrical engineering world pays my bills, but I keep one foot in the outdoor industry freelancing on projects that bring me joy.